Out with all the over the top seagulls in weird colours. Scott Morrison the new creative director and CEO of Evisu is set to bring back the focus to what really matters: traditional Japanese denim, where the quality speaks for itself. The seagulls on the back are slimmed down to their original size and added are some new wicked washes. I stopped buying Evisu 10 years ago (see my faded specimen further into the blog), but am tempted to give the brand a second chance.
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